There’s something counter-intuitive about suggesting alternative destinations so that travellers can avoid “over-touristed” destinations. We suppose it’s a question of getting in first and moving on before the hordes arrive.
Italy-bound travellers looking to beat the crowds this northern summer can turn to The Genuine Experience, a leader in sustainable travel that crafts immersive journeys focused on Italian culinary traditions, wellness and adventure. The culinary tour provider has released its list of underrated Italian destinations for 2025. Here are four destinations to explore before the secret is out:
- Valchiusella and Canavese (Piedmont) – Just 1.5–2 hours from Milan but feels like a different planet. This alpine corner is all rolling vineyards, fresh cheese, crisp mountain air and total tranquility. If you like your wine with a view (and zero tour buses) this one’s for you.
- Filicudi (Sicily) – One of the Aeolian Islands and basically the definition of laid-back. Think: fishing trips with locals, grilling your catch right on the boat and long, quiet hikes with nothing but sea breezes and birdsong. No beach clubs, no stress, just magic.
- Amatrice and L’Aquila (Lazio and Abruzzo) – A couple of hours from Rome and full of hearty food and fresh-air adventures. This is the land of Amatriciana sauce, Norcia’s legendary salumi and wild parks where you can hike, canoe and breathe deep. Rustic and real.
- Carloforte and Cagliari (Sardinia) – San Pietro Island’s Carloforte is big on tuna traditions and dramatic seaside cliffs. Meanwhile, Cagliari blends ancient history with good vibes – museums, markets, beaches and aperitivo spots you’ll never want to leave.
“More and more of our travellers are skipping the usual postcard towns and heading off-script,” says Livio Colapinto, co-founder of The Genuine Experience. “They want to meet real people, eat real food and slow things down a bit.
“These aren’t just pretty places — they’re places that make you feel human again. Less noise, more connection. That’s the real luxury these days.”
About The Genuine Experience
The Genuine Experience curates custom sustainable trips across Italy for travellers seeking something deeper than the standard tourist trail. With exclusive access to Slow Food artisans, local winemakers and regional chefs, TGE was recently shortlisted for PURE 2025 and continues to be a trusted travel partner for chefs, creatives and explorers looking to “experience Italy in a more intimate regenerative way.”
- More at www.thegenuineexperience.travel or @the.genuine.experience on Instagram and Facebook.
